Privacy Policy
Last Updated July 30, 2024
Mothercould LLC (the “Company,” “we,” “our,” “us,” or “Mothercould”) respects your privacy and is committed to protecting it through compliance with this Privacy Policy (this “Policy”).
This Policy describes the types of information we may collect from you or that you may provide when you visit the website www.mothercould.com or access Mothercould In Your Pocket or any other Mothercould-affiliated website or our Services (collectively, our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. Capitalized terms not otherwise defined shall have the meaning given to them in the Terms of Use found here.
When accessing the Website, the Company will learn certain information about you, both automatically and through voluntary actions you may take during your visit to the Website. This Policy applies to information we collect on the Website and in email, text, or other electronic messages between you and the Company.
Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, do not use our Website. By accessing or using this Website, you agree to this Policy. This Policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check this Policy periodically for updates.
Children Under The Age Of 13
Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features/register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use.
If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us.
Information We Collect About You
When you access the Website, the Company will collect, learn, store, and process certain personal information about you during your visit through information you voluntarily provide to us and through information the Company collects through automatic data collection technology.
User Provided Information. We may collect, learn, store, and process information that users provide by:
· filling out forms on the Website, such as registering to use the Website, subscribing to services, requesting further services, or reporting a problem with the Website;
· contact us with inquiries, including via email;
· make a purchase on the Website;
· sign up to receive communications from us, including our newsletter;
· respond to a survey;
· provide comments or other feedback;
· enter contests or sweepstakes; or
· otherwise voluntarily provide information.
You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk.
Automatic Data Collection. As you navigate through the Website, we may use automatic data collection technologies including Google Analytics to collect certain information about your equipment, browsing actions, and patterns. This will generally include information about your location, your traffic pattern through the Website, and any communications between your computer and the Website. Among other things, we will collect data about the type of computer you use, your Internet connection, your IP address, your operating system, and your browser type.
The information we collect automatically is used for statistical data. We use this data to improve the Website and our service offerings. To the extent that you voluntarily provide personal information to us, our systems will associate the automatically collected information with your personal information. For more information, please see the section “Use of Cookies and Pixels” below.
You may opt out of the use of cookies by Google Analytics here.
Use of Cookies and Pixels
Similar to other commercial websites, the Website utilizes a standard technology called “cookies” and server logs to collect information about how the Website is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at the Website, and the websites visited just before and just after our own, as well as your IP address.
A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.
The Company reserves the right to use technological equivalents of cookies, including social media pixels. These pixels allow social media sites to track visitors to outside websites so as to tailor advertising messages users see while visiting that social media website. The Company reserves the right to use these pixels in compliance with the policies of the applicable social media site.
Third Party Use of Cookies
Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use the Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
How We Use Your Information
We may use your personal information for the following purposes:
· to present the Website and its contents to you;
· to provide you with information, products, services, and/or notices;
· to allow you to participate in features on the Website;
· to personalize your experience;
· to process transactions;
· to administer a contest, promotion, survey, or other Website feature;
· to notify you about changes to our products or Services we offer;
· to perform analytics to learn about the behavior of our users and to improve our Website and related services;
· to send periodic emails to you relating to your order, company news, updates, or related product information;
· to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our users is among the assets transferred;
· and in any other way we may describe when you provide the information.
We may use the information you provide to us to make you offers to purchase products and services provided by third parties in exchange for a commission to be paid to us by such third parties. Should you opt to take part in such promotions, the third parties will receive your information.
We may also use the information you provide to us to display advertisements to you that are tailored to your personal characteristics, interests, and activities. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.
Disclosure of Your Information
We may disclose aggregated or deidentified information, without restriction. As a general rule, we do not sell, rent or lease users’ personal information to any third parties.
We may disclose your personal information (i) to our subsidiaries, affiliates, service providers, and other third parties we use to support our business, (ii) for any other purpose disclosed by the Company when you provide the information, (iii) to a third party, including a lawyer or collection agency, when necessary to enforce or apply our Terms of Use or any other agreement between you and the Company, (iv) to any successor in interest in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s asserts and/or business, (v) when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights or when compelled by a court or other governmental entity to do so, and (vi) if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
Choices About How We Use and Disclose Your Personal Information
We strive to provide you with choices regarding your personal information and as such we have created mechanisms to provide you with the following control over how your personal information is disclosed.
Your Choices. You may review, edit, or request deletion of the information we collected about you at any time by emailing us at collaborate@mothercould.com. If your information has been shared with a third party, as described elsewhere in this Policy, then that third party has received its own copy of your data. If you have been contacted by one of these third parties and wish to correct or delete your information, please contact them directly.
Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. Please note that cookie based opt-outs must be performed on each device and browser that you wish to have opted out.
Promotional Offers from the Company. If you do not wish to have your email address and contact information used by the Company to promote our own or third parties' products or services, you can opt-out by sending us an email stating your request to collaborate@mothercould.com.
Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers' target-audience preferences, you can opt-out by sending us an email stating your request to collaborate@mothercould.com.
“Do Not Track” Requests. Our Website does not respond to “do not track” or similar signals.
Data Security
We employ commercially reasonable methods to ensure the security of the information you provide to us and the information we collect automatically. This includes using standard security protocols and working only with reputable third-party vendors. Any payment transactions made on the Website will be encrypted using SSL technology.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to the Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
Policy Changes
It is the Company’s practice to post any changes we make to this Policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the email address specified in your account and/or through a notice on the Website home page. The date this Policy was last revised is identified at the bottom of this page. You are responsible for ensuring the Company has an active and current email address for, and for periodically visiting the Website and this Policy to check for any changes.
International Visitors
Our Website is hosted and operated in the United States (“US”). By using this Website, you are consenting to the transfer of your personal information to the US. If you are accessing our Website from outside the US, please be advised that US law may not offer the same privacy protections as the law of your jurisdiction.
European Privacy Rights
For our customers residing in the European Economic Area (EEA), the General Data Protection Regulation (“GDPR”) may be applicable. The GDPR provides a framework for organizations to ensure protection of the personal information of European citizens and gives European citizens certain rights.
Legal Basis for Processing
If you are an individual located in the EEA, United Kingdom, or Switzerland, our legal basis for processing your personal information will depend on the personal information concerned and the specific context in which it is collected. However, we will normally collect or process personal information from you only where:
We have your consent to do so; or
We need the personal information to perform a contract with you (e.g. to deliver services).
In some cases, we may also have a legal obligation to process personal information from you or may need the personal information to protect your vital interest or those of another person. If we rely on your consent to process the personal information, you have the right to withdraw or decline your consent at any time in writing or as otherwise permitted. Please note that this does not affect the lawfulness of the processing based on consent before withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Retention
We will retain your personal information for as long as is needed to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements, unless a longer retention period is required or permitted by law.
Rights to Access and Control Your Personal Information
Individuals residing in the European Economic Area, United Kingdom, and Switzerland have certain rights to access and control their personal information. These rights include:
the right to be informed;
the right of access;
the right to rectification;
the right to erasure;
the right to restrict processing;
the right to data portability;
the right to object; and
rights in relation to automated decision making and profiling.
For a full list of rights, please visit www.eugdpr.org.
If you would like to exercise any of these rights or lodge a complaint, please contact us.
California Privacy Rights
California's “Shine the Light” Law (Civil Code Section § 1798.83) permits users of the Website that are California residents to request certain information regarding the Company’s disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to collaborate@mothercould.com.
Third-Party Websites and Social Media
Our Website may contain links to other sites, including those of third parties or partners. While we seek to link only to sites that share our high standards and respect for privacy, we cannot be responsible for the privacy practices other websites use. By accessing other third party websites or applications through our Website, you are consenting to the terms and privacy policies of those websites. It is possible that other parties may collect personal information about your online activities over time and across different web sites when you use our Website.
Our Website may include social media features, such as Facebook “Likes” or “Recommend” buttons, Pinterest, Instagram, and YouTube. These social media features may require cookies to be set to function properly. These features may also collect personal information such as your IP address. These features are governed by the privacy policy of the social media platform. Please review the Privacy Policy of the social media platforms to learn how they protect your information.
Contact Us
The Company welcomes your questions or comments regarding this Policy. Please contact us.